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Purchase experience in the fashion sector

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Purchase experience in the "traditional" fashion sector is becoming more and more important and essential both for the choice of product and the creation of value for the customer.

In the process of purchase decision making of a garment, several characteristics are assessed, such as price, quality, colours and how it fits and colours; and these factors influence the choice.

To improve online purchasing experience, some tools have been developed that make it possible to simulate trying on new clothes through accurate body scanning.

In this way the user can see the result on a monitor as if he/she were actually trying the garment on. One of these tools is the Digital Mirror that enables to simulate trying clothes on.

Watch the Digital Mirror video and see for yourself!