news \ In-store marketing increases sales, but just that!

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In the world of technology, product characteristics should be explained at best, choose your Digital Signage!

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The results of a survey conducted by Paola Gallas and presented during a Milan conference held by Consumer Electronics Observatory of In Store, are significant for marketing choices.

The research aimed at understanding the viewpoint of distribution operators on in-store operations intended as strategic lever at a time of slumping sales like in the current context.

What emerges is that the use of product demonstrators is the most interesting tool to communicate to the consumer the added value of some types of product, in particular those with major innovation content.

Why not also use Digital Signage, a digital screen, in the point of sale in order to support  customers and give them a wide view of the products on offer?!

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